Формирование цифровых экосистем бизнеса в условиях развития информационного общества: управленческий аспект

Abstract

Introduction: digital business ecosystems formation is a natural and integral process in growing digital economy. Digital transformation, as a consequence of the technologies development and complexity of the environment, inevitably causes a change in management and business models used, as well as the tools and technologies involved. The logic of business models development in the context of digitalization can be traced in the following sequence: “analog economy – traditional business models”, “transitional economy – mixed business models”, “digital economy – innovative business models and digital ecosystems”. Objectives: concept justification of a process scheme for digital business ecosystems formation, which allows building a comprehensive vision of management system approaches and decisions in the transition to digital business models and ecosystems in the context of the information society development. Methods: comparative and system analysis, processes modeling and decomposition, as well as statistical comparison methods based on a comprehensive approach to the study of digital transformation of the economy and business processes. Results: the modern approaches to structuring transition process from analog (traditional) business models to digital (innovative) ones have been summarized; business models characteristics typical of the process have been identified as well as the instruments ensuring the efficient transition. Conclusions: economic systems and business models digital transformation contributes to changing consumer behavior, increasing the efficiency of economic entities, expanding the market, building competitive advantages, and developing innovation.