Abstract
The purpose of this study is to determine the formulation of variables that influence between differentiation, promotion, and zakat interest in forming spiritual capital in muzakki. Differentiation, promotion, and interest in this study use a religious approach in developing indicators that are used to explain the spiritual capital in muzakki. Purposive sampling is a technique used in this study, namely as many as 100 muzakki people who channel zakat through the National Zakat Amil Agency (BAZNAS) in Indonesia. Testing of research data using Partial Least Square (PLS). The results of this study indicate that differentiation and promotion leads to increased zakat interest, but differentiation and promotion does not lead to an increase in spiritual capital in muzaaki. The formation of spiritual capital in muzakki is explained through interest formed from the differentiation and promotion that has been carried out by the Amil Zakat Agency in Indonesia (BAZNAS). From the results of PLS testing shows that the influence of differentiation mediated by promotion has a greater influence on the interest of muzakki to tithe. Promotion plays a role as a link between differentiation and the formation of zakat interests to become a spiritual capital in muzakki.
Highlights
The purpose of this study is to determine the formulation of variables that influence between differentiation, promotion, and zakat interest in forming spiritual capital in muzakki
The results of this study indicate that differentiation and promotion leads to increased zakat interest, but differentiation and promotion does not lead to an increase in spiritual capital in muzaaki
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Summary
Diferensiasi Menurut Al-Qur’an Kebenaran Al-Qur’an merupakan pembeda antara umat muslim dengan umat yang lainnya sebagai kandungan nilai/value/diferensiasi. Semua yang telah dijelaskan dalam Al-Qur’an akan memberikan petunjuk kepada mereka tentang kehidupan dunia dan akhirat. Taqwa yang merupakan inti dari nilai/value/diferensiasi pada tingkat keimanan seseorang untuk menyakini tindakannya sesuai dengan ajaran Al-Qur’an dan Hadis. Kramer dan Kim (2007) mengemukakan pendapatnya bahwa hadiah dalam iklan menjadi kerangka promosi positif daripada bingkai negatif dapat dan menghasilkan hasil promosi yang lebih baik, ketika konten hadiah ini mampu dikomunikasikan dengan baik oleh perusahaan. Minat pada Kebenaran Al-Qur’an Minat dalam perspektif Islam adalah anugerah yang Allah SWT berikan kepada manusia. Mahyarni (2018), memandang sesorang yang memiliki karakteristik atau nilai-nilai spiritual Islam akan mendekatkan diri dengan Allah SWT dan menjaga hubungan baik dengan orang lain. Al-Qur’an telah mengisyaratkan bahwa al-nafs merupakan tempat yang dapat menampung gagasan, pikiran, kemauan (iradah), tekad (‘azm), dan semangat untuk berubah ke arah yang lebih baik (Burhanuddin, 2007). Dimensi yang menyebabkan manusia memiliki sifat ilahiah (sifat ketuhanan) dan mendorong manusia untuk mewujudkan sifat Tuhan itu dalam kehidupan di dunia (Burhanuddin, 2007)
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