Abstract
New crops and cropping systems often require considerable testing and modification in farmers' fields before they will be widely accepted. The issues concerning adoption of sunflowers as an alternative to wheat in the conventional cotton-wheat farming systems of southern Punjab, Pakistan are analyzed. A diagnostic study is reported which highlights the major difficulties farmers have faced with the new crop, sunflowers. These involve cropping systems interactions with cotton, the main cash crop in the system. Economic analysis of sunflowers suggests they have considerable potential as an alternative to late wheat, despite the extra costs imposed on the following cotton crop. Changes to improve the chances of success of sunflowers are proposed.
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