Abstract
Sustainable development has become one of the strategic issues in the tourism industry. Sustainability is an action that combines environmental, sociocultural, and economic concepts. The tourism industry has had good benefits on economic and social growth. Still, if it is not adequately planned and managed, it can have harmful consequences on the environment. This research aims to present a sustainable development strategy for Palu Bay Marine Tourism following a natural disaster. The A'WOT hybrid method (AHP-SWOT) was used to achieve the research objectives. The A'WOT method is a combination of a SWOT analysis and the AHP method. This research was done on Palu Bay tourism, Central Sulawesi Province, Indonesia. This research resulted in a sustainable development strategy for Palu Bay tourism related to the diversity of products and improvement of event management, an improved image of Palu Bay tourism, improvement in the visitor management system to minimize environmental impacts, and efficient and effective promotion and branding.
 
 Received: 14 October 2021 / Accepted: 29 November 2021 / Published: 3 January 2022
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