Development of professional competencies of bachelors in applied Informatics to create an advertising product by means of information technologies

Abstract

The article describes the experience of teachers of the Russian regional university in training IT specialists to develop an advertising product, while it is considered as an information resource developed as a result of targeted information activities of specialists. The article considers the structure and content of the components of professional competence of bachelors in the field of creating an advertising product by means of IT technologies, taking into account the levels of competence development of students in accordance with the development stages of an advertising product. The indicators of components of the considered professional competence are given, taking into account its development levels. Studying at the University, Bachelor students in the training course of "Applied Informatics" (speciality "Applied Informatics in design") get experience in creating an advertising product using IT technologies on the basis of methods of quasi-professional activity. For more effective training in this field, the following pedagogical conditions are developed and experimentally tested: a modular content structure of preparation for the use of IT technologies to create an advertising product, taking into account its development stages; the internal university training of teachers to use the information and communication technologies in the area of general pedagogical and subject orientation; the formation of experience of the bachelor quasi-professional activity on applied informatics through imitation of the future professional environment in the information and communication conditions of the university. Based on the example of conducted empirical research, that students of "Applied Informatics" course at the Russian University took part in, it is concluded that the purposeful implementation of special pedagogical conditions significantly affects the formation of all components of professional competence of bachelors in the field of development of an advertising product.