Development of micro, small and medium enterprises through creativity and product innovation: empirical study of Pamekasan regency MSME players

Abstract

Listen

Translate article

Abstract This research advanced previous research by explaining the function of business growth, creativity, and product innovation, especially for MSMEs in Pamekasan Regency. Quantitative descriptive methodology was the research strategy used. Multiple linear regression analysis was used in hypothesis testing. A sample of sixty people was obtained using non-probability and incidental sampling methods for sample determination. In this example, MSME business actors in Pamekasan Regency’s research methodology and hypotheses were evaluated through surveys and respondents’ answers. The research conclusions are as follows: (1) The creative component greatly helps the growth of MSMEs; and (2) The product innovation variable significantly impacts the development of MSMEs.