DEVELOPMENT OF INTERNATIONAL EDUCATIONAL PROGRAMS BASED ON THE UNIVERSITY WEBSITE MARKETING UNDER CONDITION OF PANDEMIC

Abstract

The article is devoted to the study of features and problems of functioning of joint educational programs on the example of the program «double diploma», and also features of advancement of institutions of higher education on the basis of corporate web sites development. Goal. The aim of the article is to try to explore the features of the program «double diploma» under modern conditions, as well as to determine the importance of web sites of higher education institutions as a marketing tool that promotes them, as well as a communication tool under conditions of pandemic. Method. To solve this scientific problem, the method of comparative analysis of sites based on the use of Google Analytics, Google Data Studio, Google Analytics Academy, the method of abstract-logical generalization and the method of analogies were used. Results. The three main models of academic training within the "double diploma" program are identified, as well as the problems associated with its implementation in modern conditions, the importance of search systems and corporate sites, the use of which provides all necessary information for both students and for researchers and teaching staff.