Development of internal tourism and hospitality in Ukraine

Maxim Korneyev,Valeriia Kostynets,Iuliia Kostynets,Evgen Sopin,Nataliia Nebaba

doi:10.21511/tt.3(1).2022.04

Abstract

Considering the processes of the tourism services market development, the study aims to determine the patterns of development of internal tourism and hospitality industry in Ukraine based on the use of a cluster approach. This approach provides an opportunity to implement an effective public policy regarding the development of individual tourism clusters and tourism market in general. It is proved that in the process of cluster management of tourism market, it is important to determine means and methods of targeted state influence, including levers of influence of local authorities, to effectively develop the cluster system of tourism destinations in Ukraine. It is noted that cluster management of tourism market and its hospitality sector is a system of relations between authorities and businesses to increase the competitiveness of the national tourism product through the formation and development of tourism and hospitality clusters. Also, the development of internal tourism and hospitality in Ukraine were modeled. According to the results of the study, the principles of development of internal tourism and hospitality in Ukraine based on cluster management are established.

Highlights

Tourism can be considered a significant socio-economic and political phenomenon that can affect the economic structure and economic development of individual regions and countries as a whole
Considering the processes of the tourism services market development, the study aims to determine the patterns of development of internal tourism and hospitality industry in Ukraine based on the use of a cluster approach
It is noted that cluster management of tourism market and its hospitality sector is a system of relations between authorities and businesses to increase the competitiveness of the national tourism product through the formation and development of tourism and hospitality clusters

Summary

Introduction

Tourism can be considered a significant socio-economic and political phenomenon that can affect the economic structure and economic development of individual regions and countries as a whole. The world experience and practice of ensuring socio-economic stability of developed countries shows that their geographical location, natural and climatic resources, national traditions and cuisine, as well as cultural attractions, are becoming a common good due to the development of tourism. According to Aleksandrova (2002), in a broad sense, the tourism market is a system of world economic relations, in which there is a process of reverse transformation of tourism and excursion services into money and vice versa. Market segmentation and tourism product positioning are the most important components of marketing activities and a powerful tool for increasing the competitiveness of tourism companies and consumer loyalty. The importance of segmentation is growing significantly in the context of a socio-economic or political crisis in a country, as the focus of tourism companies on the target market segment allows them to increase competitiveness and efficiency, as well as save financial resources.

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