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Abstract
Trends of developing relations in today’s society, spread of digital technologies and restrictions in movement during the last year showed a rising diffusion of society, split of opinions and weakening of the cultural code of the Russian population. The article studies sources of these changes and searches for solutions based on means of social and cultural activity. It is well known that cultural code is formed for decades and it is the social and cultural sphere that can concentrate this process and direct it to strengthening of national self-identification, rise in the rate of patriotism, education and wellbeing of the population. The process of shaping the civil society in the post-soviet period is based on pursuing cultural policy financed at the expense of the country budget, in contrast to western countries. This aspect makes us think about the necessity to change means and methods of social and cultural activity with due regard to processes of society digitalization. At the same time cultural policy acts as a significant section of the system of national security, as a way of shaping civil society, keeping cultural values and traditions. The research showed that non-linear interaction of such tensors, as sustainable development, corporate social responsibility, national security, digitalization, technologization of society can seriously affect the processes of diffusion of society integrity, destruction of its cultural code and sovereignty of state as it is. Preserving the cultural code as a foundation of national culture and overcoming problems of society diffusion are possible in case the state participation in reforming approaches to pursuing cultural policy is extended. A separate aspect is developing the HR potential of cultural institutions of the future oriented to advanced technologies, continuous learning the achievements of psychology as a science, which can create patriotic feelings in society promoting values of cultural inheritance as a foundation of national identification.
Highlights
Тенденции развития отношений в современном обществе, распространения цифровых технологий и ограничения передвижения последнего года показали растущую диффузию общества, разделение взглядов, ослабление культурного кода россиян
The process of shaping the civil society in the post-soviet period is based on pursuing cultural policy financed at the expense of the country budget, in contrast to western countries. This aspect makes us think about the necessity to change means and methods of social and cultural activity with due regard to processes of society digitalization
The research showed that non-linear interaction of such tensors, as sustainable development, corporate social responsibility, national security, digitalization, technologization of society can seriously affect the processes of diffusion of society integrity, destruction of its cultural code and sovereignty of state as it is
Summary
Сохранение культурного кода как основы культуры нации и преодоление проблем диффузии общества возможны при расширении государственного участия в реформации подходов к реализации культурной политики. Материалы и методы Материалом исследования являются работы российских и зарубежных ученых, а также нормативные документы, регулирующие достижение целей устойчивого развития и принципы корпоративной социальной ответственности и обеспечения национальной безопасности, а также работы в области изучения проблем экономического роста. Такое сочетание подходов необходимо для исследования динамики развития их процессов в совокупности с развитием взглядов социума на проблемы диффузии общества и сохранения экономического роста. Устойчивость общественного развития приобретает особую важность для сохранения суверенитета государства, а снижение диффузии целостности общества возможно средствами социально-культурной деятельности (СКД) при условии воздействия на архетипы личности, реакции которых предсказуемы. Именно поэтому средства социально-культурной деятельности – наиболее эффективный инструмент воздействия на общество с целью сохранения его культурного наследия и национальной идентификации, а также преодоления диффузии его целостности
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