Abstract
Currently, the market is crowded with commercial enterprises, which makes it necessary to maintain the competitiveness of modern companies. One of the effective ways to support its functioning in the market and successful further development is the development and implementation of innovative projects. At the same time, when managing innovative projects, developers face various risks that should be minimized in a timely manner. Risk reduction is a rather complex process, as there is a high level of uncertainty inherent in innovative projects. Therefore, in order to minimize the risks of innovative projects, it is important to choose the best quality methods and tools that will form an effective risk reduction mechanism as a result. This article presents the concepts of innovation project, risk management and risk reduction mechanism. Methods and tools for reducing the risks of innovative projects are considered, the main types of risk minimization mechanisms are identified. In addition, the author conducted an analysis of innovative projects of the Russian retail chains "Magnit" and "X5 Retail Group", identified the main mechanisms for reducing the risks of innovative projects and programs used in these retail chains.
Highlights
В настоящее время рынок переполнен коммерческими предприятиями, что вызывает необходимость поддерживать конкурентоспособность современных компаний
At the same time, when managing innovative projects, developers face various risks that should be minimized in a timely manner
Risk reduction is a rather complex process, as there is a high level of uncertainty inherent in innovative projects
Summary
В настоящее время рынок переполнен коммерческими предприятиями, что вызывает необходимость поддерживать конкурентоспособность современных компаний. При управлении инновационными проектами и программами в российских сетевых организациях розничной торговли специалисты должны учитывать различные виды рисков, которые следует минимизировать в процессе реализации проектов. Формирование внутренних механизмов снижения рисков при управлении инновационными проектами происходит посредством использования специалистом организации определенных методов и инструментов, которые в комплексе и образуют данный механизм [13].
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