Abstract
The article is devoted to the development of the digital retail services as the most effective and innovative tool to reinforce the Sverdlovsk regional consumer market in the context of global challenges which had a notable impact on the sustainable development of both the economy as a whole and its individual sectors. Research subject: digitalization of the consumer market of the Sverdlovsk region Research purpose: to explore the theoretical foundations of the consumer market, and to identify the priority directions of the Sverslovsk regional consumer market development on the based on the digital technologies introduction. Research methods. In the course of the research, the authors used such methods as analysis, grouping, comparison and synthesis. Results: 1.The development features of retail trade services as a key segment of consumer market are revealed. 2.The author’s approach to the “digital consumer market” category and the digital consumer market classification on various grounds are presented. 3.The priority directions of the Sverdlovsk regional consumer market development from the regional authorities’s viewpoint are considered. 4. Activities for the further Sverslovsk regional consumer market development based on digital retail services advancement are proposed. Scientific novelty: the introduction of the category “digital consumer market” into scientific circulation is proposed and substantiated, classification criteria for the digital consumer market are formulated, measures are proposed to ensure sustainable development of the consumer market in the Sverdlovsk region.
Highlights
The article is devoted to the development of the digital retail services as the most effective and innovative tool to reinforce the Sverdlovsk regional consumer market in the context of global challenges which had a notable impact on the sustainable development of both the economy as a whole and its individual sectors
Over the last few years the national economy of the Russian Federation has been undergoing the transition to digital economy affecting both regional and local development
A number of program documents are in force aimed at the digital transformation of the national economy
Summary
The available program documents and action plans on digital transformation served as the basis for transformations at regional level. At this stage, a number of program documents are in force aimed at the digital transformation of the national economy. In 2017 the draft “Strategy for the development of electronic commerce in the Russian Federation for the period up to 2025” was published [3] This strategic document identifies the main task to create additional market mechanisms aimed at ensuring growth and development of the national e-commerce market, considering the anticipated external and internal conditions, and efficient use of its resources and potential. The document has not been approved yet, affecting the digital retail services development trends
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