Abstract
The role of the consumer market in effective sales policy formation in power engineering of regions is not debatable. According to project estimates it is necessary to accept that the regional consumer market is strategically important factor of the energy market structural changes in regions of Russia. Its balanced development provides the acceleration of progressive structural changes in their economy. The scientific results given in the article and obtained by the authors are directed to the consumer market justification as one of the leading strategic factors of power engineering development in regional economy structure, in particular in Ivanovo region, and analysis of its growth influence at energy resources consumption efficiency. It is shown that the main consequence of structural transformations in economy was the sharp decline in industrial production (in particular, in textile manufacture of the Ivanovo region) which was followed by decrease in energy consumption and its growth in service sector. Currently the consumer market acts as the dominating factor in electricity consumption and formation of regional electricity balance. These researches are aimed at justification of this conclusion at the moment.
Highlights
The regional energy market should be characterized as the major and one of the main components of modern economy
The increase of energy resources consumption in material production and contribution growth of this sector to the regional economy is provided in industrially developed regions of the Russian Federation
The analysis of country electricity balance allows to state about maintaining positive dynamics in energy resources consumption in the main sectors of goods production of these Russian Federation territorial subjects
Summary
The regional energy market should be characterized as the major and one of the main components of modern economy. In scientific literature we meet the definition of the consumer market in its narrow meaning – as the market of buyers or consumers ("individuals and households") [4].The process of obtaining goods and services should be considered more widely as the bilateral act in which presence of other side subjects (sellers) is obligatory[5]. This essential distinctive consumer market characteristic as economic category shows the specificity of the energy market in the most appropriate way
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