The consumer market is the most important factor in the region’s sustainable development during the pandemic

Natalya Novikova,Larisa Dianova,Rafaela Znachek,W Strielkowski,E Animitsa,E Dvoryadkina

doi:10.1051/e3sconf/202020808013

Abstract

During the coronavirus pandemic the problems of sustainability of the Russian economy, as well as the economy of regions that form it, sharply worsened. The protracted, global course of the COVID-19 epidemic has given the exceptional urgency to the problem of the sustainable development of regions. There is a lack of knowledge of the global, national, regional dynamics in the conditions of the epidemic, despite the world scale of the problem. The sustainability and integrity of the country depend on the sustainability of the regional social and economic system. The purpose of this research is to identify trends in the development of the regional consumer market in the conditions of the pandemic, to reveal its significance in forming the region’s sustainable development. To conduct the research the authors used the first statistic data about the functioning of the national and regional consumer market in the conditions of the pandemic. The object of the study is one of the Russian regions –the Sverdlovsk region. The theoretical basis of the research is the concept of the sustainable development of the social and economic system.

Highlights

The lack of the experience and practice in fighting against the pandemic of the century COVID-19 puts many governments in a difficult situation when taking necessary measures to fight against the disease
In the current situation we see increasing importance of the researches of the status and development of the consumer market. These studies allow to identify its main trends and problems, and public satisfaction with offers of products and services taking into account strategic development benchmark of the country in general and ensuring sustainable economy of its regions
We understand the consumer market as the system of economic relations that arise between sellers and customers in the process of purchasing them

Summary

Introduction

The lack of the experience and practice in fighting against the pandemic of the century COVID-19 puts many governments in a difficult situation when taking necessary measures to fight against the disease. The economic costs of such a decision constrain the economy, disrupt the production and supply chains. This fact can subsequently be the cause of the economic depression, economic crisis on the regional dimension, the national and global economy in general. The respect for the principles of social justice will make it more possible to ensure the flow of resources, which are necessary for fighting against the infection, and to weaken the vulnerability to the existing risks. It is necessary to ensure the existence and development of businesses at the national and regional levels, to prevent the growth of unemployment, to ensure the food supplies, to provide benefits and jobs for employees of non-working and idle enterprises and to reduce vulnerability to the existing risks

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Conclusion