Abstract
This paper investigates the relative suitability of data and methodologies to assess the determinants of urban freight activity based on a case study that has been carried out in a typical city centre University campus in a medium sized British city. Data from procurement/purchasing and traffic surveys have been used to set a baseline model of freight activity in the development of Delivery and Servicing Plans (DSPs). Focus group interviews as well as revealed and stated preference surveys are discussed to address the data gap with a localised research strategy adapted to a campus sustainability initiative.
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