Developing a Complex of Measures for the Entry of the Enterprise to the International Market: The Case of Tuymaada Real Estate LLC

Abstract

Today, one can often hear that enterprises are trying to export their products abroad. We often come across the concept of “foreign goods”. All this is done in order to find new clients outside of their home country. The article focuses on the development of a set of activities necessary for the Tuymaada Real Estate Agency to enter the international market. The relevance of the research topic is due to the need to reduce competitors and enter the global market, with the necessary experience and a sufficient satisfied client base. The purpose of the article is to identify key factors for successful market entry and develop recommendations for the effective development of Tuymaada Real Estate LLC. The research utilizes market analyses of potential competitors, as well as a SWOT analysis and a comprehensive approach to developing business strategy and activities. The research identified the key advantages and competitive advantages of the company on the global market, as well as growth and development areas. In addition to that, recommendations and activities for the effective entry of Tuymaada Real Estate Agency into the international market and achieving successful business development were developed. The prospects for promoting the company in the global market are promising, which makes this research timely and relevant. Methods: descriptive method, analysis method, synthesis method, abstract-logical evaluation method. As a result of the study, theoretical aspects of the strategies for entering enterprises into international markets were formulated; an analysis of the economic indicators of Tuymaada Real Estate LLC was carried out, a set of strategic measures was developed to bring Tuymaada Real Estate LLC to the international market of Dubai.