Abstract
: The study was carried out to find out the determinants of profitability in bushmeat marketing in Oluyole Government, Oyo state, Nigeria. Primary data were obtained through the use of thirty structured questionnaire administered to bushmeat marketers using a random sampling technique. Data collected were analyzed using descriptive statistics, market efficiency and regression analysis. The results showed that all the respondents were female (100%) and married (84%). The mean age of the respondents was 48.0±7.0 years, 83.3% had formal education with average year of experience of 24.0 ±8.0 years in bushmeat marketing. Profitability analysis revealed that bushmeat marketing is profitable venture with an average market margins of N25,309.00 and N6,433.33 per week for fresh and smoked bushmeat respectively. The marketing efficiency was greater than unity (ME>1). Regression analysis result indicated a significant relationship between year of education, marital status, membership of association and the marketing margin (p<0.01). The study thus recommends a policy that will regulate marketing of bushmeat to further enhance its efficiency in the study area.
Highlights
To timber, bush meat is one of the most valuable non-wood products obtained from tropical forest. (Wilkie and Carpenter, 1999)
Socio-economic characteristics of respondents: Table 1 presents the socio-economic profile of bushmeat marketers in the study area
The result indicated that all the respondents were female (100%) and married (84%), indicating that women play a dominant role in bushmeat trading. This is in line with the findings of Soaga (2014) and Marketing efficiency of fresh and smoked bushmeat: In table 3, the marketing efficiencies for fresh and smoke bushmeat were greater than one implying that fresh and smoked bushmeat marketing are efficient in the study area
Summary
Bush meat is one of the most valuable non-wood products obtained from tropical forest. (Wilkie and Carpenter, 1999). Bush meat is one of the most valuable non-wood products obtained from tropical forest. (Wilkie and Carpenter, 1999) It is an important source of protein for human, and they contain less saturated fat and essential omega 3 fatty acid and rich in vitamins and some minerals (Oboye, 2017). The supply of bush meat from wild sources can serve as the possible measure to bridge the gap between livestock production and human population growth which means that marketing of bush meat can play a vital role in meeting basic needs of hunters and other stakeholders found along the value chain. Marketing has been defined as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. An efficient marketing system make sure that seasonal goods will be available all year round, with little variation in
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