Designing Dynamic Logotypes to Represent Data

Abstract

This work explores how data can influence the design of logotypes and how they can convey information. The authors use the University of Coimbra, in Portugal, as a case study to develop data-driven logotypes for its faculties and, subsequently, for its students. The proposed logotypes are influenced by the current number of students in each faculty, the number of male and female students, and the nationality of the students. The resulting logotypes are able to portray the diversity of students in each faculty. The authors also test this design approach in the creation of logotypes for the students according to their academic information, namely the course and number of credits done. The resulting logotypes are able to adapt to the current students, evolving over time with the departure of students and admission of new ones.