Abstract
AbstractExtensive research found many barriers and drivers in second-hand clothing (SHC) acquisition. This study explores their relationships and the role of design in enhancing SHC experiences. 16 semi-structured interviews revealed insights into personal experiences and emotions. Customer journey mapping highlighted 5 design interventions: a. effective branding and marketing, b. appealing clothing presentation, c. facilitating garment search, d. aiding quality inspection, and e. optimizing price-quality balance. Future, quantitative, research is needed to confirm the findings for a wider public.
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