Abstract
This article presents a study of Fortune 1000 webmasters' perceptions of thirtyfive variables that support quality in the design of consumer-oriented web sites used for electronic commerce. The study combines consumer marketing constructs: Learning Capability, Playfulness, Service Quality with information systems constructs of Information Quality, System Quality, and System Use. The subjects have expert level knowledge related to quality issues in the design of web sites. Eighteen percent of the Webmasters responded to two formats of an electronic survey. The overall importance ratings correlated positively and significantly with the marketing and information systems research constructs, thus these constructs were shown as significant to well designed web sites for consumeroriented electronic commerce. Designers of web sites might apply these results.
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