Abstract
This is article is oriented to the design of a supply chain that is essential for a better distribution of products, mainly in the fishing sector, giving better customer service. The main objective of the fishing cooperatives is to supply fish food products obtained from the Tamiahua lagoon (Area Number 2) to the local wineries and nearby communities in a timely manner. A study of the current conditions was carried out, implemented tools of the Ishikawa diagram and processes to determine the supply chain. According to the techniques used, it was determined that attention must be paid to this sector due to the decrease in production compared to previous years, as well as the decrease in some species that have been presented to date. In addittion, the design of the supply chain was determined in order to guarantee the distribution of the product in the fishing sector. The cooperative must take into account the supply chain because it has to ensure the sale and distribution of the fish.
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