Implementation of Corporate Social Responsibility in commercial MSMEs of the Construction Industry, based on CEMEFI

Abstract

The implementation process of Corporate Social Responsibility is presented for micro, small and medium-sized commercial companies in the construction industry, taking the Mexican Center for Philanthropy (CEMEFI) as a reference. And the concept of Corporate Social Responsibility (CSR) was shown, as well as the selection criteria of the companies, in addition to the challenges and opportunities derived from the implementation of CSR, in the methodological aspect it is proposed to apply a survey to employees to to know the organizational climate that prevails in the organization, and another customer satisfaction survey. Considering the impact of the company's activities, internally and externally in the economic, environmental and social aspects, to finally evaluate the MSMEs again, and apply continuous improvement in its activities to achieve the objectives. The benefits of the implementation of CSR will be reflected in employees, customers, suppliers, but above all in the image of the MSMEs before the community in which it operates, thus creating a competitive advantage over MSMEs that are not Socially Responsible.