Abstract
The virtual community of college students has become a new platform for college ideological and political education in the new media era. The article selects a university’s new media integrated service platform as the research object, uses the platform’s virtual community chat content as the data source, and uses ROSTCM content mining software to analyze the data. It analyzes the overall characteristics of political theory teaching network structure and members’ participation roles. Summarizes and summarizes the interpersonal relationships and information dissemination characteristics of the online community, and based on this, puts forward suggestions and suggestions on the perfect function, rich content, and operation and management of the community, so as to improve the effectiveness and scientificity of ideological and political education on the Internet.
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