Abstract
Most researchers use visual communication symbols to achieve the purpose of information dissemination, which is also a very important marketing tool for the current era of packaging design. And the use of visual communication technology to make better product packaging design has become one of most the important means for major enterprises to sell their products and construct a good brand image. In this paper, we use a deep CNN-based aesthetic classification method for splash screens and a deep learning-based NIMA neural network to predict the aesthetic evaluation distribution of splash screen images, respectively. The connotation of visual communication and packaging design and the impact of the role of visual communication technology on packaging design are analyzed.
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