Design of measures to increase the competitiveness of agricultural enterprises

Abstract

The functioning of enterprises is possible while ensuring the competitiveness of products produced by enterprises, this is especially true for various forms of ownership of agricultural enterprises, because it is their economic activity and, accordingly, their products is one of the most important strategic vectors of Ukraine's economy. It is extremely important to design measures that are based on a strategic approach, and in the application of which it will be possible to increase the competitiveness of agricultural products that will ensure high economic efficiency and enable them to take a leading competitive position in the long perspectives.
 The most effective strategies for ensuring the competitiveness of agricultural products will be the use of strategies to minimize costs, differentiation and focus. The cost of agricultural products can be reduced through the introduction of energy-saving and advanced production technologies; application of the most effective forms of organization of production and expansion of scales of production; improvement of logistics, etc.
 We propose to use the differentiation strategy when limiting land or material resources by offering services or goods that have no analogues in terms of consumer characteristics on the market, which can be realized through the production of products with high quality consumer characteristics than potential competitors, such as: better quality products; environmentally friendly products; products with improved taste or properties, etc. When applying the focus strategy, it is necessary to emphasize the improvement of a particular type of product or its sales channel, producing products of narrow specialization, which is aimed at a particular segment of consumers or the formation of innovative channels for its implementation. Particular attention should be paid to improving the quality of agricultural enterprises and the implementation of well-developed marketing strategies. The application of all the above measures will increase the competitiveness of agricultural products that will ensure the competitiveness of enterprises as a whole.