SUBSTANTIATION OF INDICATORS AND CRITERIA FOR ANALYSIS OF COMPETITIVENESS OF AGRICULTURAL PRODUCTS IN INTERNATIONAL MARKETS

Abstract

Despite the constant positive dynamics of increasing world trade in Ukrainian agricultural products, the existing domestic foreign economic export potential is not fully used, which requires finding ways to intensify its use and further increase. Competitive struggle in foreign markets in the framework of international trade relations is significant, due to the growing number of market participants with different financial stability, solvency, level of export potential, etc. Given the above, it is advisable to determine the competitiveness of Ukrainian agricultural products on world markets in order to identify ways to improve it, develop measures to develop the export potential of domestic producers and more. The purpose of the article is to substantiate the choice of indicators and criteria for analyzing the competitiveness of agricultural products in international markets. Results. The role of the principles of increasing the competitiveness of agricultural products in choosing the method of its evaluation is revealed. The classification of methods and approaches to assessing the competitiveness of agricultural products in international markets is presented. The method of qualitative analysis of the competitiveness of agricultural products has been improved. The influence of environmental factors on the competitiveness of domestic agricultural products is substantiated. Many indicators have been identified at different levels (global, partnership and national). It is established that the evaluation involves the calculation of the dynamics of the indicators provided for individual products, which allows to ensure the methodological unity of the evaluation at all levels. Keywords: evaluation, international trade and economic relations, competitive advantages, competitiveness of agricultural products, international markets.