Abstract
Few organizations have combined workshops with gamification to help to save costs, improve the enthusiasm and output efficiency of participants and reduce various deficiencies. According to the theory of Octalysis, this article proposes Experience-Externalize-Combine-Internalization (EECI model) gamification tool design strategy for organizing concept workshops, and takes a domestic appliance company in China as an example to use the tool in its concept workshop. According to the EECI model, the interaction among participants will promote the externalization of their ideas.
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