Abstract
The rapid development of information and internet technology has encouraged trade using the internet (e-commerce). This development must be followed by SMEs using e-commerce to improve their sales. The determining factor in adopting e-commerce for SMEs is an individual factor consisting of innovation of business owners, IT capabilities of business owners and IT experience of business owners. Competence of SME owners determines the success of e-commerce adoption by SMEs. Therefore, the government has a responsibility to improve the e-commerce competency of SME owners. E-commerce competency identification is needed to obtain e-commerce competency standards. These competencies are identified using a functional approach of e-marketplace and social commerce business process. The identified e-commerce competencies must be selected before being used in e-commerce competency improvement. The selection is considering the correlation of the e-commerce competencies with the value of e-commerce sales. Therefore, this study used a correlation analysis to select e-commerce competencies. The results of this study indicate 17 e-commerce competencies used in e-commerce competency improvement program of Batik SMEs in Surakarta.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: IOP Conference Series: Materials Science and Engineering
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
