Abstract
The paper investigated the experience and emotional reaction of respondents to different newspaper photographic illustrations depending on the media of realization (print in newspaper press, laptop computer screen, and smartphone screen). Due to differences in the formation of basic visual psychophysical reactions in affirmative childhood, the respondents were chosen from two separate age groups: younger from 19 to 23 years and mature from 38 to 49 years. Respondents rated from 1 to 5 the emotional reaction caused by the observed photographic illustration according to the offered reactions: happiness, love, hope, fear, sadness, hatred, anger, envy, shock, sexual attraction, disgust, shame, pride, attraction, and sympathy. Through the research, the difference in experiences and emotional reactions depending on the gender and age difference was monitored. The results of the research indicate that depending on the medium of display, there are significant differences in the experience of photographic newspaper illustrations depending on the age of the respondents, gender, but that previous, but more current, habits of using display technologies also have a significant influence.
Published Version
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