Abstract
The purpose of this study is to consider the economic factors driving the demand for pay-per-view (PPV) purchases for Ultimate Fighting Championship (UFC) events by consumers in the USA. Traditionally, sport consumers within the USA have sought out bigger and more famous sport leagues, but there is a growing trend of consumption of MMA and combat sports. Within this growth, the UFC has positioned themselves as the dominant force in the North American MMA market. The focus of this research seeks to examine consumption of MMA through a new lens by employing an economic demand model to estimate the demand for pay-per-view for UFC events in the USA. The results of this model indicate the significance of certain factors which are related to viewership, and thus have important management and scheduling implications for the UFC.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Sport Management and Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
