Scholar Spotlight

Abstract

Scholar Spotlight Samantha N. Sheppard and Jennifer McClearen Feminist media scholar Jennifer McClearen examines the cultural production of difference in contemporary society with an emphasis on the mediation of gender, race, and sexuality in sports media. An assistant professor in the Department of Radio-Television-Film at the University of Texas at Austin, she is currently completing her first book, Fighting Visibility: Sports Media and Female Athletes in the UFC. McClearen's interest in the intersection of sports and media compelled her to help establish the newly formed Sports Media Scholarly Interest Group for SCMS. Click for larger view View full resolution Figure 1. Jennifer McClearen, Assistant Professor in the Department of Radio-Television-Film at the University of Texas at Austin (Marc Speir, 2020). Samantha N. Sheppard: What does it mean for you to study, write, and teach sports in this current cultural moment? Jennifer McClearen: It is a thrilling time to be a media scholar who examines the cultural politics of sports because of the ways sports media can spur national conversations about issues that impact our culture more broadly. Sports media is one gathering space where people of vastly different backgrounds, tastes, and interests come together. It is a space where live TV is still thriving, and time-shifting is far less [End Page 1] common than other forms of media. Sports media is a cultural space where democratic debate still circulates, so athlete activists have the capacity to become particularly meaningful agents of change. Sheppard: How has your research helped you address issues of visibility, representation, industrial practice, and social identity in women's sports? McClearen: My forthcoming book with the University of Illinois Press, Fighting Visibility: Sports Media and Female Athletes in the UFC, is a cautionary tale about our scholarly and activist fascination with making female athletes more visible. I examine a specific sporting context in depth: mixed martial arts (MMA), or more specifically, the world's largest MMA promotion, the Ultimate Fighting Championship (UFC). Women have been and continue to be largely underrepresented or represented in trivialized ways within sports media. Fighting Visibility argues that the UFC has made women in combat sports more visible than ever before. Yet they do so by exploiting a vulnerable labor force of athletes and brokering unfulfilled promises of women's empowerment and the American Dream. The book urges those invested in women's sports to avoid a categorical assumption that visibility is good for all women in all contexts and instead asks us to consider who benefits and who is harmed when the image of the powerful female athlete becomes marketable in sports media brands. Sheppard: How did you come to your area of research? McClearen: If you had told me ten years ago that I would become an expert in sports media, I would have laughed. Yet hindsight is indeed twenty-twenty when considering my intellectual path here. I started graduate school planning to study the action genre with a specific focus on the representation of female action heroes, which is what my master's thesis focused on. I had been practicing martial arts for several years and always thought of mediated fighting in terms of cinema and television rather than as actual sports. Shortly after completing my master's degree, some Brazilian jujitsu training partners and friends convinced me to watch UFC fights. I skeptically began watching the sport that I had always considered violent, hypermasculine, and sexist. As I watched, I slowly began realizing that despite there being some truth to MMA's stereotype, the UFC was far more compelling than I had ever given it credit. When Ronda Rousey burst onto the scene as the first female UFC fighter, I thought, "This could be an interesting way to explore my interests in women, physical power, feminism, cultural politics, and the body." To my utter joy, I began reading literature in feminist and cultural studies of sports and realized those were the intellectual genealogies that allowed me to engage my most burning research questions. I read Cheryl L. Cole's "Resisting the Canon: Feminist Cultural Studies, Sport, and Technologies of the Body" and sensed that my budding academic research agenda suddenly became legitimate...