Abstract

With the rapid advancement of information technology, artificial intelligence and machine learning have become the central technology tools for information sharing. To speed up the efficiency of information resource transmission of national government departments and improve the informatization level of government social management and public service systems, the persona system is designed using an artificial neural network, and a social service and management resource pool system is developed. The behavior data randomly generated by users in daily life is collected and cleaned, and training samples are extracted for training an artificial neural network. Next, the demographic attribute tags and interest tags are modelled, and the social service and management resource pool system is built and tested. Results show that for the population attribute label construction, the index value using the app name is mapped to 0 or 1, and the sample sampling ratio is set to 1.0. The proposed model achieved the overall accuracies of 85.2%, 74.5%, and 99.0% for the prediction of constructed age, academic qualifications, and interest label, respectively. The constructed system greatly deepens the visualization of the characteristics of social governance elements. The system can enhance the level of resource sharing by government departments and provide the foundation for spatial decision-making in smart social governance.

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