Abstract
The agricultural sector in tourism is often called agrotourism. Kopi Luwak (Civet Coffee) Cikole, located in Kampung Babakan, produces Luwak coffee that applies animal welfare, so that agrotourism is awarded as Animal Wellfare-based agro-tourism. Kopi Luwak Cikole offers educational tours for its visitors. Visitorsto agrotourism are thought to have a specific purpose. Various people who visit Agro Tourism are seen from the characteristics of visitors and visiting decision making. The purpose of this study is to identify the characteristics and consumer decision-making processes of Kopi Luwak Cikole. Data analysis was carried out with descriptive analysis techniques. The results of this study indicate that the characteristics of Kopi Luwak Cikole respondents are mostly resident of Malaysia, male, 36-45 years old, their last education is Bachelor, have occupation as a Private or Government Employee with monthly income ≥ Rp. 5,000,001. The visiting decision at the need recognition stage is the motivation to visit agro tourism. This is because attractive facilities with benefits sought during a visit are adding to the knowledge of cultivation and process of civet coffee. Evaluation phase, consideration for visiting is because of civet coffee education. Furthermore, the decision to visit is carried out in a planned manner which on average is carried out during holidays. The level of satisfaction after post-visit, shows visitors feel satisfied with the facilities in agrotourism.
Highlights
Indonesia is an agricultural country that is wide and some of the society are running agricultural business
The purpose of this study is to identify the characteristics and consumer decisionmaking processes of Kopi Luwak Cikole
The results of this study indicate that the characteristics of Kopi Luwak Cikole respondents are mostly resident of Malaysia, male, 36-45 years old, their last education is Bachelor, have occupation as a Private or Government Employee with monthly income ≥ Rp. 5,000,001
Summary
Indonesia is an agricultural country that is wide and some of the society are running agricultural business This is because tourism has a very important role as a foreign exchange earner. In the decision making process of visiting Kopi Luwak Cikole, some visitors must know the background of the decision making process. It shows that the research result on the motivation to visit the largest Kopi Luwak Cikole are attractive facilities which are equal to 80.00 percent. The facilities at Kopi Luwak Cikole can include seeing civet directly that consumers can interact with the civet animal that is there and can take pictures with the,, education of civet coffee which is in the form of an explanation of civet coffee cultivation and a good process of civet coffee
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