Abstract
Sorghum is an integral small grain in the economy of Zambia. The government has in recent years partnered with the private sector to strengthen value addition for the crop. This study was conducted from July to December 2013. The objective of this study is to present a Critical Success Factor (CSF) analysis of the sorghum- based stock feed final markets in Lusitu farming communities of Chirundu District, Zambia. This was achieved by using questionnaires, semi-structured interviews and focus group discussions. The radar charts were generated based on CSF analysis to explain dynamics of the final markets. A currency conversion rate of 1USD = 5 Zambian Kwacha was used. Study findings show that small consumers are mainly concerned with the prices while the large consumers aspire for price, delivery reliability and provision of financial support. On the other hand, suppliers place emphasis on conformance to buyer specifications as a sign of competence whereas buyers are more concerned with credit facilities and flexibility. It was recommended to provide marketing information to final consumers through establishing marketing linkage platforms within their localities.
Highlights
Sorghum is one of the main staples for the world's foodinsecure communities
The objective of this study is to present a Critical Success Factor (CSF) analysis of the sorghum- based stock feed final markets in Lusitu farming communities of Chirundu District, Zambia
The present study focused on the sorghum-based stockfeed VC final markets in Lusitu
Summary
Sorghum is one of the main staples for the world's foodinsecure communities. The crop is genetically suited to hot and dry regions where it is almost impossible to embark on other food grains enterprises. In most of the developing countries, there still remains a knowledge gap in understanding the functioning of agricultural markets especially in the advent of a paradigm shift in marketing processes and actors’ demands This is true for the once untapped and sidelined marketing channels such as those for small grain crops including sorghum and pearl millet. The comparison was made based on the “nature” of these products given the observed similarity in responsiveness trends of consumers and suppliers to the market variables especially in Less Developed Countries Since these market variables including price and quality have in recent years tended to be universal and cross cutting among different products regardless of their perceived differences, the “product” aspect of the marketing mix has proved otherwise in most cases this “interesting” analogue. Data were entered in The Statistical Package for Social Science (SPSS) and Microsoft Excel computer programs for processing
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
