Abstract
Competitiveness in the business market is becoming increasingly strong due to the constant advancement of technology, which makes it necessary to search for positive results and the systematization of processes, in such a situation, new opportunities arise in which it is possible to extract the maximum potential of all data obtained in a systemic way, applying the concepts of data analysis based on business intelligence. This research aims to present the main methodologies and tools used to perform in-depth data analysis, exploring and defining the use of the concepts of data warehouse, data marts, OLAP, data mining, ETL, business analytics and also business intelligence tools. With the aim of demonstrating the importance of such concepts as a digital competence to IT professionals and also to support decision-making in organizations, so that an understanding on the aforementioned subject becomes possible. You will also be able to understand how data analysis along with all the other concepts mentioned impact on the life of a company, helping in the definition of strategies, the assembly of plans and especially in decision making.
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