Abstract
This article intends to discourse about Dark Patterns, the term created by Harry Brignull about ways that web designers use to induce the users of a certain site or service to accept, subscribe or purchase undesirable products/services or to hide the agreement of sharing, collecting personal information without clearly informing the user how their information will be used. Finally, informative research will highlight three practices that motivated the rules that were incorporated into the general protection data from the Europe Union and afterward were used as a model for the creation of the Brazilian general data protection law.
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