Abstract
The tourism sector of Bali has developed rapidly in the last tenyears, especially when it is seen from the trend of the numbers ofdomestic and foreign tourist arrivals. This trend is accompaniedwith the increasing number of accommodation facilities. Denpasaris a region which shows the rapid growth of accommodationfacilities, such as the presence of a number of hotels in the city areawhich is often referred to as a city hotel. This study examines thefactors that cause the growth of city hotels, the impacts of the cityhotel growths on the budget hotel businesses, the competition andbusiness strategies of inter-city hotels as well as their influences onbusiness strategies of budget hotels in Denpasar City. The theoriesapplied in the study were the theory of supply and demand, theimpact theory and the theory of tourism policy. Data were collectedthrough observation and interviews with relevant tourismstakeholders. The findings show the rapid developments of the cityhotels have given negatif and positive impacts on the businesses ofthe budget hotels in Denpasar. To prevent excessive developmentof the city hotel, it is recommended to Denpasar government todevelop a needs assessment of hotel rooms and some policies suchas standard setting policies of room rates or equitable policy of thehotel developments.
Highlights
This study examines the factors that cause the growth of city hotels, the impacts of the city hotel growths on the budget hotel businesses, the competition and business strategies of inter-city hotels as well as their influences on business strategies of budget hotels in Denpasar City
The findings show the rapid developments of the city hotels have given negatif and positive impacts on the businesses of the budget hotels in Denpasar
Penyajian data dalam bentuk naratif untuk menyampaikan temuan faktor–faktor penyebab berkembangnya city hotel di Kota Denpasar dan menganalisis hasil wawancara yang didapat mengenai dampak perkembangan city hotel, persaingan dan strategi bisnis antar-city hotel serta pengaruhnya terhadap strategi bisnis hotel melati di Kota Dari hasil analisa tersebut disusun mengenai kondisi yang terjadi di lapangan akibat berkembangnya city hotel di Kota Denpasar (Foto 1)
Summary
Pesatnya pembangunan hotel baru di tengah kota sudah barang tentu memberikan kontribusi kelebihan jumlah kamar yang terjadi dan memberikan dampak secara tidak langsung kepada tingkat hunian hotel, pendapatan hotel dan persaingan harga sewa kamar. Sehubungan dengan itu, perlu dilakukan penelitian tentang perkembangan city hotel yang memberikan dampak terhadap usaha hotel melati di Kota Denpasar agar pengusaha hotel melati dapat berbenah diri dalam menghadapi persaingan yang akan terjadi.
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