Abstract
Budget hotels, as an emerging hotel model, were started and attained a rapid development in China in the last ten years, and have proven to be important part of China’s hotel industry. As competitions in the hotel industry become increasingly fiercer, budget hotel brands launch a fight for seizing more market share. Therefore, it is necessary for Xuchang Jinjiang INN as a famous hotel brand to be distinguished from the hotel product strategies of the developed economic areas in the development environment of the small and medium-sized tourism cities, so as to adapt to the characteristics of regional market.
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