DAKWAH DI MEDIA SOSIAL: TINJAUAN KONSEPTUAL TERHADAP “ART OF DAKWAH” KARYA FELIX SIAUW

Abstract

This study aims to find the concept of da'wah on social media according to the book "Art of Da'wah" by Ustadz Felix Siauw. The research method used is library research using Fazlur Rahman's double movement hermeneutical analysis technique. The research results show that there are four important concepts in implementing da'wah on social media, namely maddah, uslub, washilah, and mad'u. A holistic understanding of these four concepts in the strategy for developing da'wah on social media, including selecting relevant da'wah material, an attractive visual delivery style, an understanding of the characteristics of social media as an effective da'wah medium, and a good understanding of the target audience. The implication is the importance of the right approach in conveying da'wah messages to a wide audience, especially the younger generation who are familiar with social media. The results of this analysis contribute to understanding the concept of da'wah according to Felix Siauw and its implications in the development of da'wah on social media, and can serve as a guide for preaching on social media.