Current trends, and features of the development of enogastronomic tourism

Abstract

Tourism has become an affordable and favorite way for people to relax, and the tourism business has become an influential socio-economic factor. Domestic tourism is at the peak of growth, almost the only way to relax and restore mental health and strength. One of the promising areas for the development of the modern tourism market is enogastronomic tourism, which allows an increase in the number of tourist arrivals, extends the tourist season, improves the image of the region, enriches and differentiates the local tourist product, including wine excursions, tastings, presentations, events, and festivals, which contributes to the development of regions and alternative types of tourism. The publication aims to assess the trends and features of the formation, functioning, and development of enogastronomic tourism in modern realities. The article examines the issues of features and trends in the development and functioning of enogastronomic tourism in modern conditions, defines its essence, and analyzes the history of its origin. An analysis of current trends in developing enogastronomic tourism in Ukraine and the world is carried out. An assessment of the volume of grape cultivation for wine production was carried out. Economic entities' economic activity dynamics by type of economic activity, «Temporary accommodation and catering», have been determined. The concentration of enterprises in the country's restaurant industry has been studied. It is substantiated that each region of our country is distinguished by its originality and uniqueness, various cultural traditions, and characteristics for developing enogastronomic tourism. The features of the development of enogastronomic tourism and the organization of territorial-recreational systems are studied. It is noted that the domestic tourism infrastructure needs to be improved and modernized, which should be addressed both at the regional and national levels. The creation of systematic and comprehensive conditions for the further development and increase of competitiveness of the sphere of enogastronomic tourism is associated with the introduction of innovative models of management of regional tourism development, cooperation of central and local executive authorities, local governments, public and professional organizations, and business structures, active information support and promotion of the national and regional tourism product both domestically and international markets. Keywords: domestic tourism, gastronomic and enogastronomic tourism, traditions, culture, national cuisine.