Abstract
In line with well-known trends in cultural theory (see Burke et al., 2000), Cognitive Linguistics has stressed the idea that we think about social reality in terms of models – ‘cultural models’ or ‘folk theories’: from Holland & Quinn (1987) over Lakoff (1996) and Palmer (1996) to Dirven et al. (2001a, 2001b), Cognitive linguists have demonstrated how the technical apparatus of Cognitive Linguistics can be used to analyze how our conception of social reality is shaped by underlying patterns of thought. But if language is a social and cultural reality, what are the models that shape our conception of language? Specifically, what are the models that shape our thinking about language as a social phenomenon? What are the paradigms that we use to think about language, not primarily in terms of linguistic structure (as in Reddy 1979), but in terms of linguistic variation: models about the way in which language varieties are distributed over a language community and about the way in which such distribution should be evaluated? In this paper, I will argue that two basic models may be identified: a rationalist and a romantic one. I will chart the ways in which they interact, describe how they are transformed in the course of time, and explore how the models can be used in the analysis of actual linguistic variation.
Highlights
Linguistics can be used to analyze how our conception of social reality is shaped by underlying patterns of thought
The cultural models that I will be talking about define, in a sense, basic language attitudes—and an adequate interpretation of language variation should obviously take into account language attitudes along with language behavior
If it is correct that the intellectual origins of our cultural models of linguistic standardization have to be sought in the 18th century, quotations (10) and (11) suggest that there was a link with the linguistic theorizing of that period
Summary
There are two preliminary remarks that I should make in order to situate the present paper against a wider background. Cultural models may be ideologies in two different respects: either when their idealized character is forgotten (when the difference between the abstract model and the actual circumstances is neglected), or when they are used in a prescriptive and normative rather than a descriptive way (when they are used as models of how things should be rather than of how things are) In the latter case, an ideology is basically a guiding line for social action, a shared system of ideas for the interpretation of social reality, regardless of the researcher’s evaluation of that perspective. Rather than critically analyzing specific practices and policies as ideological, I will try to explore the underlying structure and the historical development of the competing cultural models that lie at the basis of such practices and policies as well as their critical analysis
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