Abstract
Although online teaching has become widespread, few studies have specifically examined teachers' cultural behavior within this context in Vietnam. To investigate teachers' cultural behavior, this article draws on theories of social behavior, interaction, media richness, and models of online communication. A quantitative survey using a structured questionnaire was conducted with 321 teachers and 602 high school students from multiple schools across three provinces/cities representing Vietnam's three regions (Hanoi in the North, Nghe An in the Central region, and Ho Chi Minh City in the South). The survey results indicate that some teachers still lack communication skills and exhibit inappropriate behaviors in the online environment. There are notable differences between teacher and student evaluations, and factors such as gender and teaching experience are found to influence teacher behavior. Based on these findings, the paper proposes strategies to enhance communication skills and cultural behavior in online teaching.
Published Version
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