Cultivating media literacy culture as a measure of societal awareness during crisis

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The paper considers media literacy as a key skill that a person of the XXI century should possess for quality education and further professional activity. Consideration of ways to develop media literacy in a crisis situation, the evolution of media literacy culture in society is one of the most relevant areas of research in the modern humanitarian paradigm. Introducing the principles of media literacy in a state of crisis requires careful planning, the proper attitude to the audience, and the motivation of all participants in the educational process. Practical developments and projects that can contribute to raising the level of media literacy and the culture of media education are relevant in modern education in Ukraine. The purpose of the research is to establish an algorithm for introducing media literacy, its effectiveness and influence on learning outcomes and education quality, implemented in crisis conditions. Furthermore, participants in the educational process evaluate media education as a civilizational skill and technology. The methodology of the present research is characterized by a comprehensive approach. First and foremost, it is a method of pedagogical experimentation, interviewing and observation. The possible benefits of the descriptive technique, synthesis, and analysis were used for the theoretical study. The hypothesis lies in the fact that a high level of media education culture is positively assessed in a society in a crisis situation; media literacy is a convenient and effective skill that is a necessary component of the modern world. For students of pedagogical specialties in the field of social communications, the result of the educational experiment should be the formation of the culture’s fundamentals of introducing media literacy in crisis conditions. In the long-term, it is worth working on practical projects aimed at increasing the culture of media literacy development and the impact of this skill on the quality of education and professional growth.