Cross cultural Comparative Study on Emotional Analysis of Social Media

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With the popularization of social media and the acceleration of globalization, cross-cultural social media research has become an increasingly important research field. This article takes cultural differences as the starting point to explore the use and impact of social media in cross-cultural environments. The study used a combination of quantitative and qualitative methods to collect social media data from users from different cultural backgrounds, and conducted data analysis and comparison. Research has found that users from different cultural backgrounds have significant differences in social media usage behavior, content expression, and interaction methods. At the same time, the use of cross-cultural social media will also have different impacts on users’ cultural identity, social relations and mental health. The research results have certain reference value for promoting cross-cultural communication, enhancing cultural understanding, and improving the effectiveness of social media usage.