Cross-cultural Communication: International Communication Issues in Social Media

Abstract

The Russian-Ukrainian conflict is one of the critical topics of current research. The previous works start from the impact of conflict on the economy and politics. However, analyzing user comments on conflict under cross-cultural communication still needs a unified explanation and cognition. Therefore, the research topic of this paper is Intercultural Communication: International Communication Issues in Social MediaTaking the Russia-Ukraine Conflict as an Example. Firstly, data preprocessing is carried out, collecting relevant comments on the Russia-Ukraine conflict from Zhihu (a high-quality question-and-answer community on the Chinese Internet and an original content platform where creators gather) and Twitter, removing worthless remarks, and then classifying the data according to gender, time, and domestic and foreign keywords, and then conducting data analysis and analyzing the time of comments Line and data characteristics, and finally modeled using SWOT (Business strategy analysis method) analysis. This paper finds a huge difference between the two by comparing user comments about the conflict between Russia and Ukraine on Zhihu and Twitter. Most of the comments on Zhihu are about emotional vocabulary, while those on Twitter focus more on conflicts economic, political, and social impacts and highlight cross-cultural themes. Besides comparing the overall trend of keywords on the two platforms, the research also conducts a detailed analysis of gender in user comments. It is found that the proportion of female users on the Zhihu platform is relatively large, and they occupy a dominant position, while on Twitter, males are still dominant. In order to analyze the reasons for this phenomenon, the research explored the differences between the two and the influencing factors.