Abstract
Quality management of citrus fruits is the top priority as the demand for the fruits is increasing tremendously. In order to investigate the effect of critical success factors (CSF,s) or predictors on the performance measurement factors of citrus industry, an exploratory type of study was conducted with 100 valid responses collected from citrus stake holders. Specially prepared questionnaire consisted of 102 items clubbed in to ten groups for performance improvement Input factors and 24 items clubbed in to four groups for performance measures. The questionnaire is prepared in consultation with experts of industry and 1-5 Likert scale is being used for data collection. The data obtained is tested for normality, validity and reliability then, ANOVA and multiple regression analysis is performed. The ANOVA test revealed that the perceptions associated with the findings were in conformity with the hypothesis. Quality improvement frame work or model is derived from the current study. The study revealed that business environment and resources leads to Economic, Quality, Non-financial and Innovation/ technology performance of the citrus industry. Post harvest process control and post harvest pest and disease control measures improved economic performance and technology and innovation performance. Critical factors like marketing and distribution contributed to non-financial performance. It is further seen that socio economic aspects lead to innovation and technology performance.
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