Abstract

The goal of the study paper is to perform a thorough and critical analysis of Over-The-Top (OTT) platforms in India with a particular focus on their content and the difficulties presented by the changing censorship landscape. Concerns about content control have increased due to the explosive expansion of OTT platform usage and the consumption of digital media. The study starts out by giving a general overview of the OTT market in India, charting its development, and analyzing its effects on traditional media. The paper discusses the development of streaming services, content delivery systems, and the elements influencing their enduring appeal to a wide range of audiences. The research then examines the censoring laws and rules that currently apply to India's conventional media, movies, and broadcasting. It examines the issues given by the decentralized and international nature of OTT material as well as how these rules, developed before to the OTT era, relate to the digital medium.Analysis of OTT content's impact on the younger generation and prospective implications on social norm formation receives special focus.Finally, the research provides a critical assessment of the status quo and recommendations for policy makers, content creators and OTT platforms to balance creative freedom with responsible content curation.

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