Abstract
This paper is about changes in the business world. The main goal is to study the implications related to people's creativity expression owing to work organization in small groups in the Ambev S.C. branch. This is a qualitative study based on a case study. 21 self-management circles and 18 quality control circles in the organization were found. The self management circles are responsible for achieving the organizational main goals and the quality control circles to bring best practices and new ideas. The result shows that quality control circles are more powerful than the self management circles as a space to develop people creativity and organizational innovation. It is relevant to stress that in the CCQs there are more multidisciplinary and common purpose guided to a collective objective desired by all the members of the team. On the other hand, in the CGA´s there are more discipline to accept the common tactics to people reach the objectives of the group and the corporative aims. The conclusion is that the changes in the business environment make the small work group very important to a company's creativity and a fundamental strategy differentiation in the process of work organization in the context of the business world.
Highlights
In recent decades, the world has witnessed great changes in the economic, social, political, cultural and ethic relations
There was a comprehension of necessary elements to the conduction of the descriptive step as well as the collection of data on the staff, the structuring and organization of work in self-management cells (CGA – Célula de Gestão Autônoma) and in quality control circles (CCQ – Círculo de Controle da Qualidade)
In the wake of these brief comments on creativity and innovation in teamwork, at this moment we are going to present the researched institution and to them talk about the study conducted at the Self Management Cells and the Quality Control Circles at the Ambev S.C. branch
Summary
The world has witnessed great changes in the economic, social, political, cultural and ethic relations. Creativity and Innovation in the Context of Team-work: an Evaluation in the Self-management Cells and Quality Control Circles of Ambev S.C. Branch
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