Creativity and innovation for organizations in kurdistan region, Iraq. An integrated hr approach

Abstract

Creativity and innovation are of fundamental importance in achieving a competitive edge in business, education or government. As a source of competitive advantage, creativity can provide organisations with all the weapons necessary to fight their rivals, particularly in rapidly globalised and changing markets. This paper will review the literature on the various approaches to creativity, discuss the barriers that obviate organisations from harnessing her employees’ energies, and identify conditions needed for successful creativity and innovation in organisations. The paper will also provide a 3-phase approach in designing effective HR programmes in promoting creativity and innovation in organisations. The argument, therefore, is that there are no quick-fix approaches to the challenges of fostering creativity in organisations, instead what is required is integrated, multi-intervention strategies to enhance organisational creativity and innovation.