Creative industries: Economic exploitation of the media of mass communication

Abstract

Modern technological age has created the preconditions for the establishment of a new production system that offers new opportunities, but also imposes new creative forms that must comply with the rules of the system: effective and higher production accompanied by adequate consumption. Creative industries and media practice have reached enormous proportions-production, and their aim is not only to influence the masses, but also to exploit them economically. This has almost imperceptibly started a new economic revolution. In a culture that has been created with a special trade sector wide scale, equipped with channels for the distribution, commercial and propaganda means, in short, all the elements of a typical economic activity. Creative industries are considered, as a matter of course, not the creative function, but the function of its profitability; the pursuit of profit plays a decisive role.