Abstract
The study examined the relationship between creating fake identities on Facebook and the pursuit of pleasurable experiences. A total of 603 participants, consisting of 252 males and 351 females, were surveyed to gather insights. The results, analyzed using an independent samples t-test, indicated a significant difference in the number of fake identities created by each gender. Females reported a higher average number of fictitious identities as a means of seeking pleasure. Additionally, correlation analysis revealed a weak relationship between the creation of fake identities and the desire for pleasurable experiences, with a Pearson correlation coefficient of 0.127. These findings suggested that although the pursuit of pleasure may influence the creation of counterfeit identities, it is not the primary motivation. The results also indicate that females tend to be more active than males in generating these false personas on the Facebook. The research highlighted notable gender differences in social media behavior and provided insights into the underlying motivations for users crafting fake identities on Facebook. This understanding could have implications for grasping user dynamics on social media and the psychological factors that drive engagement with digital identities. Future research could expand on these findings to explore the long-term impacts of such behaviors on individuals' online experiences and interactions.
Published Version
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